ShopperTrak Acquires Interior Analytics Provider RapidBlue
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Which areas of your environment are most used? Which parts of your premises attract people and which don’t? Understand what actions you can take to improve the efficiency of your space.
How are visitors moving between areas? Which locations / areas of your environment complement one another? Discover what impact a specific entrance or area as well as a specific store can have on the behaviour of visitors in your environment.
How long are your visitors staying? Who stays long and who only passed by? Discover insights into how well you are able to keep your visitors inside your environment.
When are your visitors coming to your environment? When are the best opportunities for business inside your premises? Find out what time of the day sales opportunities are most missed and how you can change that.
How often are your visitors coming to you? How is loyal to your environment and who only visits on occasion? Ascertain how you have managed to turn your visitors into loyal customers.
Shopper behaviour information for retailers, brands and commercial property owners
Discover how, where and when your shoppers are moving
Understand consumers and how to influence behaviour in any environment