Okay, I have to start off by saying that the white paper on directly sales-related retail metrics is still being polished. So those of you waiting for it, will have to hold on tight. But don’t worry, its on its way!
In the meanwhile, we recently started in-house PR-activities to tell the world about all the exciting stuff we’ve been up to lately. We’ve been very humbled and at the same time thrilled about the interest shown in us as a result of these PR-activities.
A few very important pieces in the RapidBlue story have received major international media coverage, resulting in also great additional interest in our offering. We’re sure to keep telling the world about our progress from now on as well, so positive has been the uptake. To get an idea about some of our coverage, check out the below links:
CNNMoney: http://tech.fortune.cnn.com/2012/08/06/surprise-online-ads-work-like-magazine-ads/
BetaKit: http://betakit.com/2012/08/06/rapidblue-adds-brick-and-mortar-analytics-for-shoppers-who-dont-buy
VentureBeat: http://venturebeat.com/2012/07/23/online-ads-equal-offline-sales-says-shopper-analytics-firm-rapidblue/
ArcticStartup: http://www.arcticstartup.com/2012/07/19/rapidblue-replaces-loyalty-cards-by-tracking-consumer-movement-though-phones
POPAI: http://popai.com/2012/07/25/online-ads-equal-in-store-sales/
Research Magazine: http://www.research-live.com/news/analytics/rapidblue-shopper-analytics-will-concentrate-on-lost-sales/4007948.article
Research Magazine: http://www.research-live.com/news/technology/rapidblue-secures-eu-patent-on-profling-via-radio-frequency-movements/4007824.article