First of all we at RapidBlue would like to welcome you to our brand new and just published web site! We hope you will enjoy the new looks and features on the site such as this blog where we are going to tell you about us as a company, share some fascinating facts about consumer behavior we spot in our data and discuss the current state and future of the industry.
Another new interesting feature on the site is the Case Study where you will be able to follow the everyday work of a shopping center director called Al who is commissioning RapidBlue to provide him with insightful and actionable intelligence relating to consumer behavior and helping him to develop and manage his shopping center business.
But lets cut to the chase, shall we.
In short, we, at RapidBlue, are young, innovative growth company founded in 2007 to provide our clients the most valuable insights about consumers in commercial properties. By using technology that finds Bluetooth signals from the mobile phones, we are able to provide insights about consumer movement and answer questions like how long does the consumers spend in the shopping center, where at the shopping center the consumers spend most of their time, what are the most common routes used in the shopping center and how often the consumers visit the shopping center. This gives retailers, advertisers and commercial property managers a lot of actionable information that can be turned into gold when used right.
For RapidBlue our vision is clear and simple;
“To become the leading global knowledge hub for consumer movements – We will understand your world.’’
In our next blog post we’ll discuss about the importance of privacy in this field, and we hope that you will find your way back here soon. Also don’t forget to follow us in twitter…